Fjällräven Shop Sofia is the first Fjällräven branch in Bulgaria and is operated in partnership by Ski Sharki OOD and Fenix Outdoor Group under the Premium Reseller program. The Fjällräven Shop stocks the famous Kånken bag collection alongside a broader range of outdoor gear, including jackets, pants and tops.
Skisharki was founded in 2016 by outdoor enthusiasts Roumen Jordanov and Vasil Ilinski. The company opened its first multi-brand store in Sofia with clear focus on Scandinavian brands offering durable and sustainable outdoor equipment. The lineup included Norwegian wool specialist Aclima, Swedish glove maker Hestra, and the largest Scandinavian outdoor producer Fjällräven. In less than 2 years, Fjällräven emerged as Skisharki’s most popular brand, outselling even their acclaimed winter ski boot-fitting sales and services which opened the door for opening Fjällräven’s first brand shop in Bulgaria.
Fjällräven was first found in 1960 by Åke Nordin in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries one of which will be now Bulgaria. Along with Hanwag and Primus, Fjällräven is part of Fenix Outdoor AB. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife and the environment and to encourage people to take an interest in outdoor life.